About Rafael
As brands of all sizes flock to create thoughtfully crafted experiences, I increasingly enjoy being a part of the entertainment business. Over the past 15 years my favorite collaborations have involved a joyful exchange between brands and consumers, entertainers and fans, companies and their cherished clients, or in-house teams. It is incredibly rewarding to collaborate with creative and design teams to immerse individuals in exciting and memorable, curated environments that truly resonate. I am always eager to ‘wow’ the viewer, and hopefully watch them walk away as new brand ambassadors. That’s the real payoff of the job.
I'm most proud of having a shorthand with each department and a vast majority of vendors, having worked my way up through the ranks in electrical, lighting, camera, video, rigging, and scenic departments. I have had the opportunity to transform technical and budget realities into creative visions, with expertise in experiential, broadcast, and theater, with both pre-production agency and on-site event production. This has enabled my teams to create wildly fun, visceral entertainment for audiences to touch, hear, and play with, while discerning limitations of the bottom line.
Please review my projects and contact me directly. I look forward to hearing from you, and thanks for your interest!
Info
Rafael Cubela — President PLAN Experiential, Inc
Download brand marketing .pdf
Based in San Francisco, CA
