HERO

HERO is a new venue and digital museum within the heart of Rockefeller Center that is dedicated to visual/sonic immersive storytelling. Visitors feel worlds away from the rest of New York City as they experience mesmerizing video, spatial audio, and scenic design from a dozen artists and designers.

The vision of MATTE Projects, I led my team to manage full Technical, Buildout, and Commissioning of the former Post Office through to an iconic exhibition transformation.

The stunning atmosphere and hypnotic visuals make this a new iconic NYC destination.

Role: Director of Technical Production

Children enjoying the interactive light wall.
Visitors captivated by giant LED light wall.
Fully immersed in the fluff and light play.
Art installation includes alder trees, crystal stream, fluffy snow, and dramatic red lighting.
Dramatic reds turn to cool blues in this ever changing experience.