T-Mobile Times Square Takeover 2016

In 2016, T-Mobile took over Times Square for a nationwide simulcast to millions of customers via the web and social media. T-Mobile president and CEO John Legere unveiled a set of initiatives dedicated to thanking T-Mobile customers.

On-site Technical Support: Technical Producing Group

Role: Technical Director

Fisheye view of T-Mobile's over-sized billboards across Time Square, NYC.
T-Mobiles CEO speaks directly to millions with gigantic LED screens in the background, celebrating T-Mobile's newest incentive plan.
T-Mobile employees flank their CEO promoting the companies NASDAQ position.