Under Armour

For the 2019 NBA All-Star Game in Charlotte, North Carolina I helped produce sponsor Under Armour's ambitious, community-driven mobile marketing experience -- a fully customized “locker room bus” which included a full vehicle marketing wrap, cool gear, a roof top lounge and photo booth. The double-decker bus was equipped with state-of-the-art AV and interactive games, turning it into a captivating attraction, which also featured live DJ sets, mesmerizing lighting effects, and engaging activities for all the fans.

But the real highlight was the Stephen and Ayesha Curry Family Foundation Grand Re-Opening of the Carole Hoefener Center, a live broadcast event where myself and my team produced, directed, and captured all of the priceless emotional moments of this thrilling community offering. With guidance from the Charlotte Housing Authority and program support from the NBA Players’ Association, state-of-the-art upgrades were on display at the freshly renovated community center, including a brand new education space, and a refurbished, regulation basketball gym from Under Armour. NBA All-Star Steph Curry and immediate family showed up to celebrate the new center and acknowledge the opportunity it offers as an equalizer for every member of the Charlotte community, now and in the future.

Role: Director of Technical Production